Hello, I'm
Fatou‑Anaïs
She/her
I solve product problems like an event planner: expect chaos, find patterns and make great experience for people.
From Events, Music copyright and Fashion I moved to Product design, since I shipped 8+ core features, delivered 30% ROI for sports clubs, reduced dev handoff time drastically from hours to minutes, and supported 300K+ members and 2K+ admins while scaling through 3× ARR growth.
Shipping a portfolio with AI as my co-builder
Proves AI fluency
I wanted to prove AI fluency. So I built this portfolio with AI and documented what mattered.
Subscription management automation & bulk actions tools
~15 hrs/week saved per club
1 support request type eliminated
Designed an automated subscription system and bulk update tools so clubs could save up to 15 hrs/week of manual work, while eliminating 1 support request type entirely.
Messaging hub redesign
Increased app adoption & active users
Improved information architecture & usability and added access control to the core in-app messaging feature, increasing app adoption & active users as well as becoming a key feature in sales conversation.
Updating a design system in a growing product
Cut UI design handoff time drastically from 3 hours to 2 minutes
Reworked the design system to implement Figma Variables, improve consistency, accessibility, documentation, translation management and team workflows, cutting UI design handoff time drastically from 3 hours to 2 minutes.
Asking the right questions
I take time to understand context and constraints before shaping solutions.
Systems thinking
I design products as a whole, across roles and platforms.
End-to-end design
I've designed features from 0→1 and beyond.
Balancing trade-offs
I design where user needs, business goals, and technical feasibility meet.
Outcome over ego
I care more about the best solution than about being right.
Comfort with ambiguity
I can take initiative and move work forward when structure, answers, or processes aren't fully defined.
Before product design
Looking back, design has always been a thread running through my life.
In fashion, who you design for shapes every decision: specific contexts, tastes, and occasions, within constraints like materials, movement, and production.
Organising festivals meant managing controlled chaos: coordinating large technical teams, working under tight deadlines and changing conditions, and iterating — each edition built on the last. The constant: "the show must go on."
After seeing how internal tools can either support or slow people down, I transitioned into product design. I learned UX/UI while working full time, volunteered with Les Internettes, a non-profit supporting FLINTA creators on YouTube, freelanced, and then joined Kurabu. There, I spent over two years designing within constraints such as GDPR compliance, billing regulations, and multi-role access during a period of 3x ARR growth.
"Anaïs took the time to deeply understand the problem (our goals, our users, and their environment), then effortlessly turned that insight into clear, beautifully crafted designs."
Head of Product & Design
"From the very start, Anaïs brought a level of creativity, adaptability, and design maturity that exceeded all expectations, making an immediate impact on both the product and the team."
Head of Engineering
"Anaïs picks up new skills with impressive speed and brings a collaborative, thoughtful energy to every project. Truly a joy to work with."
UX/UI Designer & Front end dev
A sporty, hands-on person
Since moving to Berlin, I became a bike person, something I never expected. I now repair old bikes. My favourite is Paul, a 1979 Peugeot race bike. I chose this brand because, like me, it's from Normandy, France.
Sport is how I keep myself grounded and energised. I move between running, weightlifting, and HIIT, depending on the day.
I also sew and alter my own clothes. Fashion never really left my life.
Me and my favourite bike, Paul.